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CEA’s New Marketing Push Includes California Earthquake Resources

March 29, 2019

CEA’s New Marketing Push Includes California Earthquake Resources
This ad widget links users to an earthquake preparedness resource page.

This year, CEA is boosting its media presence throughout the state. Beginning in Southern California, we’re running a new TV spot, and increasing the number of radio ads. These efforts will be further supported by email blasts to homeowners and renters.

As part of this effort, a new public service ad will appear on the websites of media outlets in major markets. These news outlets include radio and TV stations, as well as newspapers.

The new ad widget links consumers to a centralized earthquake resource page with tips and information about earthquake risk and preparedness. In each major market, the resource page will be customized to highlight an earthquake scenario relevant to that region. First up is an earthquake preparedness resource page for Los Angeles.

Nine Partners Team Up to Provide Earthquake Resources

The digital ad is part of CEA’s effort to expand earthquake safety awareness throughout the state. To reach this important educational goal, CEA has been joined by eight governmental or nonprofit organizations, including CalOES, USGS, and FEMA.

These partner organizations offer information specific to their respective missions. The American Red Cross, for example, focuses on disaster relief and recovery. Earthquake Brace + Bolt offers information on seismic retrofitting. And CEA explains how to buy earthquake insurance in California and how to file a claim.

When to Expect Increased Marketing in Your Region 

CEA is rolling out its new marketing in stages. TV and radio ads are currently running in Southern California, and CEA’s ad widget can be found on the websites of 54 news outlets in the Los Angeles region.

In May, the advertising focus will be on the San Francisco Bay Area, to be followed by the San Diego region in August. And in October, news outlets in smaller markets throughout the state will begin hosting the digital widget, bringing the total number of media outlets involved in promoting earthquake preparedness to 166. Also in October, we’ll begin our annual advertising push for the Great California ShakeOut earthquake preparedness drill.

Get Ready for More Questions

To take full advantage of CEA’s additional marketing, you’ll want to be ready for any questions you may get from potential clients. If it’s been a while since you last took a CEA training, visit the CEA training page on the Agent Portal to brush up on all the benefits offered by CEA earthquake insurance.

If you haven’t taken one our training courses yet, now is the prefect time to do so. Most CEA training courses make you eligible for two CE credits.

Once you have completed a CEA in-person, online, or webinar agent training, you’ll automatically become part of our Marketing Value Program (MVP). As an MVP agent, you’ll enjoy a range of benefits, including free, informative training videos and free promotional items to help you market to your insureds.

Leverage Increased Awareness

Becoming an MVP agent now will give you access to another important program benefit: direct mail. Planning a direct mail campaign to coincide with CEA’s advertising in your region will help you maximize your outreach to potential clients.

CEA’s direct mail is available in English, Spanish or Chinese, and is free to MVP agents. CEA will not only personalize the mailers with your return address, we’ll pay the postage for you too. Just visit the agent store to order what you need.

CEA’s marketing push is coming your way. Make sure you get all the tools you need to take advantage of it. Visit the Agent Portal today.

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