Home > Blog > Get Prepared, California! The CEA/Red Cross Auction is Back

Get Prepared, California! The CEA/Red Cross Auction is Back

Get Prepared, California! The CEA/Red Cross Auction is Back

It’s that time of year. The birds are singing, the flowers are blooming—and the Get Prepared, California! Auction is in full swing. Now’s your chance to help fellow Californians by bidding on once-in-a-lifetime experiences, including:

  • Concert events where you can meet and greet favorite stars like Jennifer Lopez, Twenty One Pilots, Billie Eilish, Boyz II Men and others
  • Las Vegas resort stays to see and meet Gwen Stefani or Lady Antebellum
  • A weekend at a music festival with Weezer
  • A scenic tour on the Goodyear Blimp
  • Tickets to see the Rolling Stones at the Rose Bowl in Pasadena
  • Tickets to an NFL game—in London (airfare and hotel included)
  • 2019 Chevy Silverado, complete with an Earthquake Survival Package

There are over two dozen amazing concert, travel, sports and entertainment packages to bid on. See the full list, and be sure to check back frequently, as some items are only open to bidding for a few days. The auction ends on April 30.

Fun with a Purpose: Helping Californians Prepare for Earthquakes

This is the eighth year that California Earthquake Authority (CEA) has teamed up with the American Red Cross to present the Get Prepared, California! Auction. During that time, the auction has raised over $1.2 million for disaster preparedness and relief efforts right here in California. That’s enough money to provide 100,000 hot meals, 200,000 blankets, or 400,000 “comfort kits” filled with toiletries and personal items to people in need.

Working with the Red Cross is a natural fit for CEA, whose mission is to prepare Californians for the next damaging earthquake, and ensure they can recover afterwards. CEA does this by educating the public about earthquake safety and earthquake preparedness, encouraging seismic retrofitting of vulnerable houses, and offering affordable earthquake insurance.

Spreading the Word about Earthquake Preparedness

As in previous years, iHeartMedia has stepped in to coordinate the auction. Right now, they’re promoting this fundraiser on 58 radio stations throughout California, using on-air, digital, and social media platforms.

This means there’s a good chance your insureds have already heard about the Get Prepared, California! Auction. And if they haven’t, you can be the one to let them know. Either way, talking about the auction doesn’t just promote a worthy cause, it also lets you bring up the important topic of earthquake preparedness, especially affordable earthquake insurance.

Now’s the Time to Talk about California Earthquake Insurance

The auction is up and running right now. Be sure to check out all the details. And remember, April 30 is the last day of bidding. Now is the time to talk to your insureds about this worthy fundraiser, and what they can do to recover quickly after one of California’s best-known types of natural disaster—earthquakes.